Tuesday, June 27, 2006

Deals, deals and more deals

Deals in the online video space are coming thick and fast as more and more content owners team up with Youtube, Guba announce a deal with Warner Bros and Cisco and AT&T invest in Akimbo.

Everyone's trying to figure out how Youtube, which was, frankly, one of the technically poorer video sharing portals, hit the 'tipping point' before any of its competitors and is now the global no 23 website.

Aggregation of content is seen as the holy grail of many of the upstarts, but I personally believe that aggregation of audiences will prove to be more lucrative in due course.

The economics are simple. You deliver a generalist audience and you commend generalist prices. You deliver targeted audiences and, eventually, this will have prevailing value.

But as ever, the big money is going after the mass market.

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