Thursday, June 08, 2006

Out of the Premiere League

In Germany a wheeze by pay-tv provider Premiere to show Bundesliga (Germany football) matches via the backdoor has backfired.

Permiere used to have the rights, but lost out in the bidding war to renew the rights. Cleverly, Premiere then teamed up with Deutsche Telekom to buy the internet rights, with the idea that it could take the IP feed and rebroadcast it over satellite.

But, not surprisingly, the winning rights holders weren't impressed and DT was given a sweetner by the Bundesliga to not co-operate with Permiere, leaving them out in the cold.

But it goes to prove that the line between internet television and 'traditional' television is getting more blurred by the day.

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