Friday, July 21, 2006

Simulcast Blues

The UK's Channel 4 has had to pull ads from its broadband simulcast service because of copyright issues - many TV commercials aren't cleared for internet delivery.

Just re-broadcasting what's going on with the TV 1.0 station is dumb. The opportunity to deliver and measure a targeted audience and to profile them and show relevant ads is possible with Internet TV, but not with traditional TV, of course.

Needless to say, Narrowstep has a unique technology to do this...

No comments: