Sitting in Wales over the weekend and listening to the handwringing going on at the Edinburgh TV Festival was like time travel. It reminded me of the very discussions I and my colleagues at Narrowstep were having almost five years ago.
I suppose in any job you don't confront the future until you absolutely have to, especially if you work in a cash cow industry like TV. The reality is that it's often too late by the time you notice the changes.
What was reassuring is that a lot of sense was being spoken by the executives interviewed in the media. And that they are no longer in denial about TV 2.0. The reality that the TV industry as it exists today will not exist in the same form in two years from now and everyone's now rushing to do something about it.
TV has always been a throw away medium. Millions are spent on producing a show that most people will only see once. Now it has become even more throw away as content can be carried and consumed almost anywhere.
But the good news for TV execs is that great content and good editorialising will be at a premium in the cluttered world of TV 2.0.