Tuesday, September 26, 2006

Beware the Snake Oil Men

They say that a little knowledge is a dangerous thing. This is fast becoming true of the TV over internet market.

There are companies who are trying to dip their toes in the IPTV market who are being very badly advised - usually by consultants - and are coming up with truly dreadful briefs that ask the wrong questions and are sure to deliver the wrong solution.

The key to success in the TV on IP marketplace at the moment is flexibility. No one is sure what will work in any particular market and with a specific audience. As a result, the ability to change the business model from, say, pay-per-view to advertising supported is essential.

In particular there seems to be an obsession with encoding and networks - two areas that are, perhaps, easy to quantify, but which should be incidental parts of a commercial service.

I'm getting dotcom deja vu all over again!

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