Many potential channel owners I talk to are very hung up - not surprisingly - over the number of viewers they will attract.
The figures can be deceptive - they talk about hundreds of thousands of concurrent users, which they are very unlikely to achieve in these early days of internet TV.
However, even modest viewing figures can be lucrative. If a channel averages 2,000 concurrent viewers, this actually translates into 96,000 viewers watching for half an hour every day, or 2,88 million a month. With all tv ad slots sold at £40 CPM, and with 12 x 30sec ads an hour, that would be over £690k ($1.3m) of revenues a month.
Most broadcast stations would be proud of such figures.