Thursday, January 25, 2007

Google Expands TV Ads

Google is set to expand its AdSense video service to more of its publisher network, including The Wall Street Journal, two Conde Nast Web sites and Life/Style Television. The ads will be contextually targeted to the textual content on the Web sites - it's unclear if AdSense will be able to make any sense of the video content either directly or through its metadata like Narrowstep's Adserver does.

Google has already run a test with MTV and Conde Nast's Epicurious.

Last summer, Google distributed MTV video clips over its AdSense network as part of an earlier test.

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