Time Warner have reportedly ended a trial that enabled several thousand broadband customers in San Diego to watch existing TV channels over their internet connection.
The way that major cablecos are treating broadband and coax delivery of their content separately is strategically very worrying. I've made the case many times before that eventually all TV will be delivered over IP, for cost's sake if not for any other reason.
What Time Warner found out is that, given the choice, most people will watch TV on, er..., their TV set! But, hey, this was the company behind the infamous interactive TV trial in Florida a decade or so ago.
Blindly believing that this stuff works because it's there is not right, but you have to wonder if it's a question of having the right strategy and approach and being brave enough to reinvent the business.