Tuesday, March 20, 2007

Channel Overload

The latest television survey of the US by Nielsen shows that the average US home now receives 104.2 channels compared to 18.8 twenty years ago. But viewers watch around 15% of channels only on average.

But perhaps most telling of the divide between broadcast TV and TV over IP is that 67% of traditional TV content is drama whereas there is hardly any drama (apart from trailers and tasters) on internet TV.

Of course, this covers just traditional broadcast channels and it will be interesting to see if this same survey in the future begins to cover the whole marketplace as it will be by then.

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