The 'sophistication' of online marketing scams never ceases to amaze me.
The latest scam in the online tv directory world is to call everyone else a scam, pretend you're not for profit, ask for donations (!!) and then recommend crappy services that have clearly paid you a referral fee.
I'd put in a link to the 'beaconreview.com' but I don't want to encourage them, but if you ever see their Google ads with titles such as 'Watch TV on PC: Huge Scam' please click on them and then close your browser. It will cost them money and be just what they deserve.