Wednesday, April 04, 2007

Go East, Old Man

There's an interesting article in The Times reporting on the fastest growing ad markets.

Interestingly enough, the UK has the world's largest online ad market by proportion - UK ad agencies tend historically to be ahead of international competitors due to the intense competitive nature of the industry in Britain.

However, if you're looking for the fastest growing ad markets over, the Middle East seems to be the place to be, closely followed by Eastern Europe, according to media agency ZenithOptimedia:

Qatar 304.2 % growth year-on-year
Egypt 220.7 %
Moldova 185.7 %
Romania 160.4 %
UAE 154.8 %
Pan Arab 146.8 %
Russia 143.2 %
Saudi Arabia 113.5 %
Kuwait 113.2 %
Slovakia 106.4 %

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