Wednesday, April 04, 2007

Middle Of The Road


There's tons of interesting data in this report on internet video usage from the Online Publishers' Association (with thanks to my colleagues Tony and Trevor for sending this over); it isn't specific about streaming v. downloads and some of the stats are surprising - an implied 5% of internet users have paid for video content allegedly, either video iTunes is doing very well, or there's a problem here.

Overall it shows just how mainstream video on the internet has become.

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