A summary from the somewhat disengenious study by the OPA can be found here.
Its major problem is that it did not look at inline advertising. All of our experience at Narrowstep shows that pre-rolls, especially, create a barrier to entry (particularly for point, click and play video), but that inline ads are far more readily watched.
Its major problem is that it did not look at inline advertising. All of our experience at Narrowstep shows that pre-rolls, especially, create a barrier to entry (particularly for point, click and play video), but that inline ads are far more readily watched.
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