Wednesday, August 15, 2007

Battle Of The Sexes

A report out this weeks claims that, of the estimated 97 million women online in the US, only 66% of them actually watch videos online, compared with 78% of men.

Since so much online video content is orientated towards men, this is hardly surprising. Men also tend to be earlier adopters of new media.

But this does point the the incredible opportunity in offering women-orientated content on internet TV.

1 comment:

brindlesmum said...

The girls fight back:

http://media.guardian.co.uk/newmedia/story/0,,2154392,00.html

Tracey (from Christ Church)