Tuesday, October 16, 2007

The Rise Of The New Networks

With traditional TV networks creaking under the pressure of new, agile competition, no industry in history has seen barriers to entry fall as sharply.

A decade ago launching a TV network cost a large fortune.

Today, anyone with basic web skills can aggregate content and become a virtual network.

Or can they ?

Aspiring networks such as Joost, Bablegum, Blinkx, Jalepo and Metacafe have burnt through significant amounts of money to largely no effect. Others such as Aggregator failed long before getting to market.

The issue isn't technology or content, but promotion. Such is the nature of the internet that, despite all their cash, a couple of guys in in an office above a pizza place could still turn out to be the big winners. And their company will probably have a silly name. Like YouTube.

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