Wednesday, January 09, 2008

The Death Of DRM

Is the end of DRM nigh ?

Frankly, it always shocked me how few channel operators cared at all about DRM - it has largely been the obsession of major content owners and rights holders. But now even that seems to be changing as the content companies realise that the technology is a real barrier for consumers - just think trying to get a DVD you have already paid for onto your iPod.

The touble with security is that, for it to work, it has to be inconvenient. Think about all those passwords for various online sites and services. Using the same password makes life easy, but is inherently insecure.

And traditional media is inherently very insecure - there's almost nothing reaching a screen that cannot be captured en route.

Business is gradually waking up to the fact that we live in an age where data is readily available and that new rules and attitudes are necessary to ensure a balance of freedom, security and commercialisation.

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