The obsession with P2P continues to amuse me. 4OD and the BBC iPlayer became successful when they offered streaming, which, from what I understand, makes little use of P2P.
In the meantime NBC is using, well, BitTorrent-like technology, whilst simultaneously briefing against P2P on a corporate level and attesting against P2P operators.
Who would be a major broadcaster, having to fight the very business models they are forced to adopt?
The old saying that it's better to cannibalise yourself than to be eaten alive seems to ring true...