Sunday, May 04, 2008

Bid Time

The move of ITV's Head of Channels, Dawn Airey to Five after just seven months in the job point to just one outcome, in my opinion: RTL, Five's owners, are set to launch a bid for the UK's main commercial broadcaster, ITV.

With uncertainty remaining around Virgin Media's channels (including the UKTV JV with the BBC) almost half traditional TV channels in the UK are up for grabs. With content becoming a far more globalised market I wouldn't be surprised to see some of the US networks joining in on the act.

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