DMGT is one of the UK's largest publishers and owner of many successful online properties. Its latest results reveal that online revenues still account for less than 2% of overall revenues.
It shows the terrible predicament for traditional media companies suffering from the 'advertising gap'. Quite simply, the difference between old world media ad revenues and new world ad revenues is called Google.
The only salvation for the old worlders is to implement a long tail strategy IMHO, but even ownership of a national newspaper, several local newspapers and several niche websites hasn't helped DMGT.
The only question for those of us in the internet TV world is 'will YouTube have the same effect on internet TV?'. Somehow I think not. The major media groups are realising this and launching video services is now high on their agendas.
It shows the terrible predicament for traditional media companies suffering from the 'advertising gap'. Quite simply, the difference between old world media ad revenues and new world ad revenues is called Google.
The only salvation for the old worlders is to implement a long tail strategy IMHO, but even ownership of a national newspaper, several local newspapers and several niche websites hasn't helped DMGT.
The only question for those of us in the internet TV world is 'will YouTube have the same effect on internet TV?'. Somehow I think not. The major media groups are realising this and launching video services is now high on their agendas.
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