Earlier today I decided to check out coverage of the opening ceremony at the Olympics on the BBC website. So, I clicked in using my 3 mobile broadband service (which was on a HSDPA network with full bars in the middle of Cardiff). Instead of performers and fireworks, I was informed by the BBC that I was not in the UK.
This begs the question where 3 get its IP allocation from and shows the continuing issues with geotargeting content. The Olympics is amongst the biggest of prizes to hack, although, since it appears on free-to-air channels in most of the world, the IOC has little to lose commercially.
This shows how old fashioned national broadcasters are beginning to appear. I'm awaiting the arrival of the global channels..