The paltry size of the UK internet TV advertising market continues to exercise me. After a decade there is no way that this medium should not by now be a part of the marketing mix of any brand, company or organization.
I recall back in 2004 wondering if this Internet TV thing would ever catch on - if people would watch video on their PCs. The reality is that people do, in their millions.
Then there's how much they watch. If long form is offered, viewing sessions can easily exceed an hour.
Now, this is a whole lot of inventory. And you know what people are watching so can target them. Considering the amount of money that has been dropped on companies such as Brightcove, it's surprising that no one has come close to cracking this model.
It seems that I may have found my next challenge.