Wednesday, November 05, 2008

If The Price Is Right

Launching VidZapper as a 'low cost' video management system seems to have raised a whole debate out there on what 'low cost' means.

To me it's a cost at which the costs do not prevent a viable business from growing.

The trouble is, this is an industry where the major players - Brightcove, Move, Maven, Narrowstep, the platform and KIT aim to make a minimum of $100k a year from their customers - smaller customers just aren't worthwhile, although Brightcove has recently introduced a 'basic' package.

VC backed companies can afford to subsidise their customers, so there seem to be some low cost and free options out there.

However, there is one thing that is common to all VMS providers. To my knowledge, not a single one of them publishes their prices for any level of service.

So, let me start here by saying that an average deployment of VidZapper for a year, including storage, bandwidth, CDN costs, etc.. should be $10 - 15k.  I don't think that's a bad price considering all the investment that's gone into the platform.

Now, any of you who know the pricing of other services, please post them here, so that we can start to establish a more open marketplace.

** Please use the comment field below to post any relevant pricing information anonymously **

1 comment:

Anonymous said...

$40k, is it good price ?