Monday, November 17, 2008

KIT Report

KIT Digital - formerly Roo - are posting improved, albeit still heavily loss making, results.

What this does seem to justify is the company's move away from the US market, with a reported 91% of its revenues now coming from outside the US.

But, by my estimation, the company still needs to almost double in size again at its current run rate to become profitable, as it predicted it would be following a recent acquisition.

I have a niggly feeling that the company's recent run of acquisitions is taking them back in the wrong direction - a video marketing company that owns encoding technology and which is possibly geographically over-stretched. In the world of Internet TV two and two sometimes makes three... 

Still, kudos for coming this far.

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