The number of companies re-transmitting the UK's main TV channels is growing. Swiss firm Zattoo has used obscure old laws designed to enable national broadcast feeds to be re-transmitted to reach Welsh vallies to offer an online proximity of Freeview.
Now TVcatchup.com is back, essentially mimicking this service.
The broadcasters must be keeping a beady eye - the BBC in case their service is commercialised and the commercial channels in case they are loosing ad revenue. In both cases, I suspect that there may be trouble ahead.
But the fact is that the market remains open for anyone wanting to provide better commercial models than those currently being exploited. Who will be the Google of the Internet TV world ? I suspect it won't be Google...