The theme that recurs time and again is how many people multitask, and especially watch television whilst using a computer or smart device. It bodes well for Vidiactive and our plans to link the two screens.
However, some of the findings do leave me perplexed:
There are 22,471 TV channels in the UK, and yet the BBC maintains a 30% share of viewership.
BARB, June 2009
The figure seems either too high (for broadcast channels) or too low (for online channels)...