Saturday, September 12, 2009

Google Insight

There's a lot of fascinating information in the latest microsite from Google.

The theme that recurs time and again is how many people multitask, and especially watch television whilst using a computer or smart device. It bodes well for Vidiactive and our plans to link the two screens.

However, some of the findings do leave me perplexed:

There are 22,471 TV channels in the UK, and yet the BBC maintains a 30% share of viewership.
BARB, June 2009

The figure seems either too high (for broadcast channels) or too low (for online channels)...