Monday, September 14, 2009

Jargon Watch

It's time for one of our periodic looks at the jargon emanating from the TV industry.

Let's start with 'Over The Top TV' - this is delivering content over and above what is available in a standard home with a standard TV service, usually involving a second box to deliver, for example, internet videos to the TV screen.

This concept can, in turn be divided into two main forms of delivery: Frontdoor OTTTV which involves doing contact deals in order to deliver content and Backdoor OTTTV, which involves re-presenting content already available on the internet without entering into content agreements.

The former approach can be time consuming and expensive, generally involving many individual content and revenue share deals; the former is technically difficult and runs the risk of legal challenge.

I'm sure you'll be hearing a lot more about these concepts in the near future...