Tuesday, September 22, 2009

Mixed Revenue Model For Moviebeat

The new Moviebeat film portal is now live on VidZapper after a trial earlier this year. The channel combines pre-roll and instream ads, banners, mpus, takeovers, affiliates schemes, ecommerce and Google Adwords; there will also be competitions and other commercial opportunities.

For a long time I've believed that the future of online TV rests with mixed revenue models. Indeed, the future of all TV now rests with mixed revenue models.