Some years ago, ITV proposed a formula for delivering advertising which made a virtue from the rarity of TV advertising (and coined the phrase 'a licence to print money'), but this model has come back to haunt it. Indeed, on the day that BT, the UK incumbent telco, was finally devolved of its final competitive responsibility, ITV has been told that it remains encumbered of its 'CRR' ad model.
This is a bad decision, even given the fact that ITV now covers the whole country, rather than being the network of affiliates it was.
