BT needs to get its hands on Freeview before ITV sells off its share in this money cow and ITV needs management that understands something beyond the eighties.
A company with no Chairman of CEO is naturally in play and there may be other companies, such as RTL sunning a slide rule over a potential deal. Sky would dearly love to shore up their virtual commercial monopoly, but it's clear this won't be allowed to happen and Virgin remains a marketing basket case which is hemorrhaging clients despite its superior offering in the market.
The ITV Board should be shaking the tree and seeking a way out of the total mess they're in before it's too late. A new management team will do little more than inherit a poisoned chalice, with debt, declining fortunes and increasing audience acquisition costs all around.
Please, BT, put us pundits out of our misery and table a formal bid before there's little left to bid for.