Even thought TV is 'free' in the UK, the majority of people elect to pay service providers for it since they offer premium services such as sports content and sophisticated PVR functionality.
Then there is NewsCorp, who control the top tabloid newspaper, the top broadsheet newspaper and run the main broadcast service, as well as more channels than any other broadcaster. In most countries this is a situation reserved for the despot (think Italy...).
But now the former KGB owner of the Evening Standard is turning it into a 'freesheet' just as NewsCorp announce that they are going to start charging for content.
The irony is that the majority of commercial TV in the UK has always been free, and online delivery notwithstanding, is likely to remain so.