Saturday, October 31, 2009

Internet TV Growth Stats For US

I’ve just been tracking how the various major video portals are doing against each other. It’s interesting to note that the early contenders to compete with YouTube – Metacafe, Veoh, et al, have largely fallen by the wayside.

Google’s dominance in the number of videos played is not surprising given their short form bias:

But they also dominate in terms of unique viewers:


Here are the actual statistics behind the above charts, with the data coming from comScore. We haven’t tried to map properties where names and identities have changed:

Videos Played in 000s

Mar-07

Aug-09

Google Sites

1,177,000

10,051,924

Yahoo! Sites

434,000

355,226

Fox Interactive Media

421,000

380,115

Viacom Digital

260,000

539,471

Time Warner Network

222,000

Microsoft Sites

151,000

Roo Group, Inc.

96,000

Disney Online

90,000

162,934

ABC.com

80,000

CBS Interactive

168,993

Turner Network

298,991

Hulu

488,255

Unique Viewers in 000s

Mar-07

Aug-09

Google Sites

57,376

121,393

Fox Interactive Media

47,446

48,914

Yahoo! Sites

34,532

51,583

Time Warner Network

28,945

Viacom Digital

20,245

42,415

Microsoft Sites

17,933

54,859

Sony Online

11,956

Disney Online

9,801

ESPN

8,603

ABC.com

7,033

Hulu

38,513

CBS Interactive

35,688

Turner Network

28,151

AOL

28,092

Facebook.com

24,229


You'll get some alternative stats from Nielsen here.