If there's one theme that's evolving from the flurry of announcements in the internet TV business this week, it's that the power lies with the entity controlling the eyeballs.
The launch of Clicker.com sees the 'discovery' based business models originated by companies such as Blinkx and Locate TV reach maturity.
At the same time, Roku has announced a 'channel store' - a model not dissimilar, in fact, to the way that traditional carriers operate - charging a premium for more prominent EPG slots.
With screen manufacturers becoming content owners and Hulu and SeeSaw about to launch in the UK, the battle for the eyeballs has started..