Monday, November 09, 2009

TV At Internet Speed

The team at Vidiactive are heavily involved in linking traditional TV with the world of social networking; or 'TV at internet speed', as a colleague puts it. Television has evolved comparatively slowly. It's twelve years since I streamed my first live event and the idea of web broadcasting is finally mainstream. But the internet is developing apace.

Not surprisingly, television has been overtaken by the internet in the UK as the main advertising medium. This is partially because the internet moves and evolves so much faster than TV. But now that television is part of the internet fold it will need to evolve even faster. Companies like Vidiactive are enabling this. Another interesting initiative in this space is NoTube, although their strap of 'making television more personal' might be more appropriate as 'making television more social'.

Welcome to TV 3.0 ;-)