Thursday, November 12, 2009

Video Fingerprinting

As companies move away from heavy handed DRM, the ability to measure and record rights usage has become more important. Live online video service Justin.tv has teamed up with Vobile to introduce fingerprint recognition technology that checks the live streams on the service against a database of protected rights supplied by companies such as Fox.

Video recognition and matching is something of a holy grail both for discover (search) and for rights protection so if this rollout proves effective it would be a serious leap forward for the delivery of online video.