Certainly Sky and their partners Microsoft cannot be accused of elegant degradation: this is what rugby looks like on their paying service over a stable 2Mbps link. Actually, that's not true, this is what you see in between the endless buffering.
I'm getting the feeling that Sky have a laptop squirrelled away somewhere which is serving all of their video from an old dial up modem whilst they cream in revenue from mugs like me. But I will be onto trading standards and OFCOM in the morning. This is a scandal that needs to be exposed.