Friday, May 14, 2010

Television Isn't TV Anymore

Today I presented at RKCR/Y&R about Internet TV and I just love their attitude.

But it does beg the question. You have a fantastic big, well paid ad agency and a load of local businesses. Can you create a long tail for ad creative ?

In the pounds to pence world we live in this is always a challenge.

In the meantime, here's my presentation: