Sunday, July 18, 2010

ITV Concedes

ITV seems to have given up on commercialising its airtime. At 12:30 on a Monday morning, its programming is now delivered by QVC.

So, trashy video selling is clearly more profitable than selling airtime on what is often regarded as the most concentrated hours of viewing.

ITV is doing what comes naturally to them, just go for the nearest dollar. It will ruin them in due course.