Tuesday, September 21, 2010

Gone Hollywood

These are exciting times at TV Everywhere with lots of new, interesting projects coming in to our companies. None more so than VidZapper, which is working with some of Hollywood's leading lights and the world's largest brands on an exciting new initiative, Control TV.

You can read more about it here.

Perhaps most significant is that senior Hollywood figures such as Richard Saperstein (who has run production at studios such as New Line, Artisan and Dimension Films, and been involved in bringing movies such as Seven, Magnolia, Boogie Nights, The Mask, RushHour, Dumb And Dumber, Hancock and Mother's Day to our screens), is now getting involved in the IP delivery of content.

The backing of major brands, including Ford and Sprint, also demonstrates how internet delivery of television is fast evolving into a valuable mainstream medium in its own right.

It might have taken a decade, but we've finally made it to Hollywood.