Wednesday, January 05, 2011

Stumbleupon refers more traffic than Facebook

As Goldman Sachs busily prepares itself to "exit" Facebook, lobbing a few million extra in to pump the valuation, Stumbleupon has emerged with a slightly "off message" statistic.

Apparently, according to statcounter, Stumbleupon referred 43% of social media traffic in the US compared to 38% from Facebook - a very surprising stat given that Facebook has a much greater user base. Basically Stumbleupon has 13 million users and Facebook has 500 million users.

No doubt a hasty re-draft of the disclaimers in the Facebook offer document.

As our American friends would say - Go Figure !