Tuesday, February 22, 2011

Pirate Brands, Pirate Ad Platforms ?

Conversing with the co-author of this blog this week about reaction to the recent launch of our anti-piracy venture, KLipcorp, some extraordinary findings are coming out as a result of our work.

Imagine being the broadcaster holding the rights to a major sport, then seeing pirates ripping off your live coverage, and paying for their malfeasance by running ads...er, for the broadcaster in question.

You couldn't make it up...

The reality is that mainstream advertisers are, perhaps unwittingly, paying for piracy, thanks to the laziness of their media agencies, and that mainstream advertising platforms are enabling them thanks to lack of basic controls.

You read about it here first - this is going to be a major issue in coming months,