Tuesday, February 08, 2011

Publishing Makes A Comeback

There may be life left in the publishing business after all.

First of all, NewsCorp bravely launch a new iPad only publication, The Daily (whatever you have to say about Mr Murdoch's empire, a reluctance to innovate certainly isn't a criticism you can level against it).

Then came the news that Huffington Post has been sold to AOL for $315m. That's a hefty $12+ per unique reader.

What is interesting is the rise of new brands in the publishing world, which, as regular followers of this blog will know, I often see as a bellweather for the television industry. Of course, online television has already seen the rise of new brands such as Hulu and SeeSaw, but when will traditional broadcasters follow this lead and begin to use the internet to leverage their back catalogues (and current roster) and launch targeted channels ?