It's good to see YouView making a spirited fightback under the tutelage of their fearsome new Chairman.
In the past few days they've at least raised their credibility by announcing a raft of industry and content partners. Of course, all that takes is a phone call or email. But the problem with YouView from the beginning was its BBC conceived protectionism in a world of open standards.
The involvement of Sky is particularly significant, even if they seem miles from getting their multiple walled gardens sorted out into a proper tv everywhere strategy.
So now the next two things for them to do are to embrace the second screen and throw open their door to developers.
Yes, this is a u-turn since I now believe that the UK needs a platform before it's over-run by imposed solutions, so now the other challenge is to get manufacturers and the international players involved.