Monday, May 02, 2011

Link between piracy and online PPV revenues - >40% increase in takeup

In some recent work we have been doing managing live IP piracy online we have now seen a clear link between levels of online piracy and takeup of online ppv services.

To cut a long story short using our proprietary SnifferDog software and processes over the weekend we managed to eliminate online piracy in respect of an online event that was being streamed live by us to over 150 countries worldwide.

Our online sales compared to a directly comparable event were more than 40% higher.

This is a positive story for rights owners for a couple of reasons;

1. Shows that live piracy can be managed
2. That the impact of managing that live piracy can make a significant improvement to sales levels - or presumably audiences.