Wednesday, May 18, 2011

Netflix Is The Daddy

The success of Netflix in the US has been extraordinary and a new report from Sandvine reveals that 22.2% of all Internet traffic in North America is consumed by this one single service. Ironically, BitTorrent is just behind and YouTube stands at a lowly 8.2%.

The study also reveals that Europeans consume twice as much data on average than Americans.

Interestingly, Hulu didn't figure in the excerpts that I saw, and these figures always have to be taken with a pinch of salt.

Still, it demonstrates a number of things, primarily the exodus from theatres to the home in US movie viewing and the success of the Netflix rollout.

Of course, long form HD video uses more bandwidth in a second for a single viewer than a social media page will use in a day for thousands of users, so the impact of the growing popularity of video on the Internet is showing.