Thursday, June 09, 2011

WPP take the lead

In a very positive move for content owners WPP have agreed to cease placing advertising on @2000 US based websites categorised as pirate. This helps legitimate publishers to maintain CPM levels and also protects WPP and its clients from potential civil and criminal liability in Europe and the US. Having accepted the the principle however it will be critical that the distinction between pirate and non pirate is correct and it is likely that 2000 will become a far, far bigger number very quickly.