Thursday, July 07, 2011

Brave Decisions

The decision to close the UK newspaper News of the World after one scandal after another engulfed it shows why Rupert Murdoch has built the 21st century's greatest media network. For all the negative that surrounds NewsCorp this is a company that knows no fear, from pay walls to this latest decision, they show the single biggest asset that you need in business - decisiveness, especially when taking the tough decisions. Closing down one of the world's highest circulation titles overnight is astounding.

Of course, there is more at play here - the ethics of the media have changed, and one also has to remember that millions of people bought the News of the World, so demand begets supply.

My prediction - when the dust has settled The Sun will be extended to seven days a week.