Tuesday, July 12, 2011

Live Piracy Quantified by the SnifferDog

We are mostly aware that IP piracy is widespread but struggle to put it into a meaningful context. The recent Haye v Klitchko fight was viewable for free on 19 online channels one of which appeared to have an audience of 50,000. For the interest of the readers of IPTV times I have pulled a few stats from our SnifferDog which has been operating for a few months now. We have tracked 230 advertisers around infringing content, identified 115 pirate websites, tracked 51 properties and traced the re-transmission of 37 tv channels. This is early days but the scale of the activity is huge and if you click here a further sense of context is offered at http:snifferdog.klipcorp.com