Clearly, Governments and major corporates are more than willing to work with negative rated suppliers in the video space.
None of the major providers are profitable and the woes of providers like KIT Digital, Brightcove and Ooalya are sad to behold. Before its acquisition of ioko KIT was losing the equivalent of $20m a quarter and has never made a profit, despite various promises from its CEO. The other companies fare little better from what I understand.
But I am happy to confirm that VidZapper is very profitable, and therefore sustainable and has recently signed up one of the world's leading media companies to its services.
In these difficult financial times, working with a profitable partner must surely be sensible, whilst eschewing loss making suppliers.