Friday, November 11, 2011
Online advertisers need to trace spend
Operation Ghost Click in the USA illustrates how a gang of Eastern European Cyber Criminals netted @ $9m from referral fees by re-directing traffic from legitimate websites.
Rove Digital, first picked up by NASA, was the commercial face of the operation.
Media agencies, in order to service their clients best interests need to perhaps be more aware of exactly where their online spend is going. See our twitter feed for latest list of advertisers appearing next to infringing material.
Going slightly off message and risking the wrath of the censors - have you spotted that Mugabe has become pop star with the Born Free Crew ? Here is an idea maybe European leaders could get together for a cover of Europe: Its the Final Countdown ? Well Dave almost has a rockers haircut.............
Just in case you want to hear it one more time just click here........