Friday, January 20, 2012

The Vicious Eunuch

Around seven years ago I wrote a review of UGC video sites (user generated content) and YouTube was low down the list. Since then I've spent a career trying to fight that gorilla, despite, or perhaps because of doing what they did weeey before them.

Being the first doesn't count - in TV terms, ask Philo Farnsworth or John Loggie Baird.

Understanding a market doesn't count. Even correctly predicting the future doesn't count.

All that counts is execution. And being lucky. Oh, and having deep pockets...

The YouTube guys had a dreadful product and impossible business model, but by finding a sugar daddy in Google who threw hundreds of millions at the problem, they may have a business that has some value. The irony is that they have destroyed thousands of startups in the video space, but are still incapable of competing with mainstream broadcasters.

Meanwhile, the rest of us live off crumbs, and I spend my life being asked to replicate YouTube - for free, of course, since people are often too lazy and/or stupid to think of video beyond YouTube.

So, here comes the next challenge. Taking on YouTube at its own game...